5 Questions To Identify Missed Opportunities In Your PPC Account

Think you’ve maximized your PPC potential? Think again. Columnist Pauline Jakober points out some growth opportunities search advertisers may be neglecting. You’ve heard of the phrase, “You have to spend money to make money,” right? In PPC, this is true — but spending money doesn’t mean wasting money, of course. What it means is setting a budget that allows you to compete and using that budget to try new online advertising channels you may not have thought of. Tips that show how to save money in PPC are quite popular; but today, I’m going to argue for the spending side of things. So, why … Continue reading 5 Questions To Identify Missed Opportunities In Your PPC Account

Google Says More Than Half Of Its UK Searches Are Performed On Mobile

Managing director and VP of sales and operations for Google UK-Ireland reports mobile search volume has overtaken desktop in the UK. During today’s London Tech Week event, Eileen Naughton, the managing director and VP for sales and operations in Google UK-Ireland, announced more than half of all UK searches are done via mobile. The stat was shared by attendee Dan Cobley via his Google+ profile. As recently as May, Google reported on its Adwords Blog that more searches are happening on mobile devices versus desktop in ten separate countries, but failed to specify where the search numbers were coming from … Continue reading Google Says More Than Half Of Its UK Searches Are Performed On Mobile

Google Testing “Slow To Load” Warning Label In Mobile Search Results

Google once again testing slow labels in the mobile search results, this one is “Slow to load” with a yellow warning sign. In February, Google tested display red slow labels on their mobile search results. That test died out, that is until today. The Android Soul blog posted screen shots of Google now testing “Slow to load” labels, with little yellow warning signs next to the slow to load results. Here is a picture: Yes, YouTube videos can be slow to load, so Google here is labeling them as such on his Android device. The search was for [jurassic world … Continue reading Google Testing “Slow To Load” Warning Label In Mobile Search Results

Only AdWords Editor 11 Will Be Supported At End Of June

Versions 10.6 and older will sunset June 30th. If you’ve been holding out on using the latest version of AdWords Editor, your time with version 10 is coming to an end. As of June 30, versions 10.6 and older of AdWords Editor will no longer be supported. To continue using AdWords Editor, you’ll need to start using version 11 (now on 11.1), launched in December 2014. You can download the most recent version here. Source: http://selnd.com/1JRsaWM Continue reading Only AdWords Editor 11 Will Be Supported At End Of June

Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer

Not Provided is about to expand when Bing goes HTTPS over the summer, ultimately blocking query data in the referrer path. Bing announced they will begin encrypting their searches over TLS. So instead of seeing referrals from http://www.bing.com, they will begin coming from https://www.bing.com. This happens this summer and with the change, Bing will no longer pass query data to webmasters. The [not provided] saga will be expanded from Google to Bing, where marketers won’t be able to know in detail how searchers are finding their sites through the top two leading search engines. Google began doing this over three … Continue reading Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer

Google Now Shows Quotes For Famous People Without Sourcing Them

Google now gets in the business of answering queries on famous quotes with a new quotes answer box that doesn’t link to the source of the content. Google has added a new direct answer box to the top of the search results that shows quotes from famous people. If you search for a famous person and add “quotes” to the end of the query, it is likely that you will see the box. Here is an example of how the famous quotes box looks like in the top of the search results on desktop and mobile. Google Not Listing Source Of Quotations … Continue reading Google Now Shows Quotes For Famous People Without Sourcing Them

Google Drops The Thumbtack Link Penalty Less Than A Week After It Was Issued

Google Capital backed Thumbtack’s link penalty only lasted a week and now they are ranking just as well in Google. SEOs are calling this unfair. Google’s manual action for Thumbtack’s unnatural links only lasted about a week and now they are back, ranking as well as ever. Last week, Thumbtack’s co-founder confirmed with Search Engine Land they had a manual action issued by Google over unnatural links pointing to their site. But less than a week later, the Google Capital funded company, has seen themselves back in Google’s good graces and ranking just as well prior to the penalty. As … Continue reading Google Drops The Thumbtack Link Penalty Less Than A Week After It Was Issued